As the ‘entry level’ sock in the line, the Activator doesn’t always get it’s due. That comes with the territory. The Activator™ is a screaming value. For half the price of competing brands, the Activator™ delivers more performance. If there were awards for the most sock for least money, the Activator™ would run away with them. This sock is made to be ridden hard and put away wet, so listen up skaters, urban riders and dirt jumpers.